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Abu Dhabi, 9^th January 2025:  The volume of work completed through the Ma’ashi platform since its launch on 28^th October 2024 has proven to support the strategic objectives set by the General Pension and Social Security Authority (GPSSA) to introduce a smooth, adaptable and transparent digital transformation system, one that secures the personal and financial data of its customers across various categories.

During a media forum organized by the GPSSA today, Thursday 9^th January 2024, pivotal statistics that showcased the volume of work completed through GPSSA’s Ma’ashi platform in the past few months since its inauguration, was showcased to a room full of UAE-based media networks (newspapers, television and radio), in the presence of His Excellency Firas Al Ramahi, GPSSA’s Director General.

According to latest data, the number of services completed through the Ma’ashi platform has reached 40,712 transactions, while the number of insured individuals registered on the platform reached 169,729 contributors, an increase of 17.8% since the launch of Ma’ashi, with an 86% monthly contribution rate by employers, keeping in mind the fact that the GPSSA has introduced an extension period for contribution payments for the months of October and November 2024, in order to give employers more time to accommodate to using Ma’ashi and its services. Additionally, the GPSSA has succeeded in disbursing pension payments for the first time through the platform for the months of November and December 2024, with an amount of AED 1,609,246,530.

During the meeting, various topics were highlighted, most importantly the reasons for launching GPSSA’s Ma’ashi platform and the efforts exerted during the process.

Prior to the launch, the GPSSA conducted a pilot project amongst various stakeholders, as well as benchmarked, researched and evaluated Ma’ashi with some of the best pension and social security platforms in the world.

It is important to note that when the GPSSA was first founded, paper-based documents were common since there was a limited number of clients. However, like any other UAE-based corporation, GPSSA bore the responsibility of preserving its responsibility to ensure no data, details or information are lost or damaged, which is when the Authority invested its time and effort into converting all its paperwork and documentation into electronic files. From there a secure digital portal was born, one that protected the confidentiality of its clients, while fulfilling the UAE governments aspirations to provide high-quality services to Emiratis.

One of the most prominent reasons to migrate information and services electronically was the lack of information customers were able to access, particularly insured individuals, who were unable to undergo an interactive experience due to the absence of advanced technology and reliance on manual work. Insured individuals depended on their employers in order to gather information on the federal pension law and its regulations. The limited issuance and access to reports led to risking errors, inconsistency and duplication of data, resulting in incomplete transactions and inaccurate decision-making.

With the increase in the number of customers and the multiplicity of laws that customers must be aware of, the GPSSA needed to accommodate to this growth and customize its operations.

The Ma’ashi platform helped support electronic connectivity with various government-based authorities, offering a more comprehensive automation process for contribution payments, while ensuring accurate data and proactive services that supported the system in accommodating numerous contribution payments whose values were easily and accurately calculated. Additionally, data entry become simpler and promoted a more proactive approach to services, with more than 22,000 customers able to access the platform around the clock and from anywhere around the world.

When concluding the media forum, the GPSSA emphasized the important strategic role and partnership the media plays in conveying the government’s commitment to serve its customers in the best of its capabilities through transparent, user-friendly and high-notch transformational services such as the Ma’ashi platform.